Use Code A10 to avail 10% off on first order | For International orders write to info@aulive.in
Use Code A10 to avail 10% off on first order | For International orders write to info@aulive.in
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Aulive Lifestyle

Every purchase has a purpose

From women’s clutches to men’s bags, every single product you find at Aulive has a mission. Whether it be supporting sustainable jobs for artisans or introducing the concept of ethical fashion, you can feel confident in knowing your purchase has made a positive difference. As conscious consumers, it’s nice to know your purchase is more than just an ordinary buy. We believe we have a lot of power as individuals, and an easy way we can use our power is through consuming <yeah, people hate that word> – because let’s face it, we all have extremely busy lives and like to treat...

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Will Leather ever be ethical?

The answer is no. When we think of the different factors that make up the animal exploitation system of the world we live in today, even more immediate than animal agriculture, people will identify the problems with leather industries. We feel that if you were to ask the majority of this generation, responses to wearing leather would be very similar, and significantly against it. In an age where the pelt of another animal isn’t necessary for our survival, these treated animal skins resort to our living room couches, leather belts, and occasional wool sweaters. No longer do we have to...

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The Harsh Truth

Many have argued that leather is a by-product of the meat industry, but uncomfortably in the case of some animals, meat is the by-product. Animal skins used for clothing and accessories are loaded with caustic, toxic chemicals that prevent the skins from decomposing – the very opposite of what we expect from an organic resource. Many don’t realise that an animal hide needs to be treated in order to prevent it from naturally decomposing. According to Scientific American, the tanning of leather is one of the top 10 pollution problems in the world, directly affecting a shocking 1.8 million people – a pretty...

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The Thought

      Aulive is an endearing brand started with the idea of crafting quality, cruelty free products. We are striving to build a platform where ethical buying does not compromise with being fashionable. At Aulive, we create products that are eco-friendly by using superior vegan leather. The term “cruelty-free product” is generally understood within the animal rights movement as a product that has not been tested on animals by the manufacturer. If you consider yourself an "animal lover," it’s important to buy cruelty-free products to support companies that are animal-friendly and to boycott companies that still test on animals....

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